We are delighted to share that Kaslo Sourdough has been successful with its application for Buy BC funding again this year! This is such a great program for us - we share many of the values and priorities with Buy BC. And if you haven't seen it yet, we were featured in the Buy BC Success Stories!
What is the Buy BC Program? A quick recap
Broadly, the Buy BC Partnership Program exists to help BC local companies make themselves better known. The program helps promote a variety of agriculture, food and beverage companies local to the province.
The program has two main components:
- a licensing component - to use the Buy BC logo, and
- cost sharing funding component - to support companies in undertaking activities that help promote themselves as BC local
It's again the second component that we've been successful to. We were first successful in applying for the licensing component back in 2018. It's why all of our products carry the Buy BC logo and why you'll have seen the logo on some of our digital advertising last year. We've previously written about our success with the program in 2021 and 2023.
What does Kaslo Sourdough plan to do this year?
As with last year - we have a lot of joy for being awarded funding again this year. This Buy BC funding cycle is for a smaller project than what we've done previously - April to September 2024. This time, our proposal focused on:
- a set of recipe cards, building on the success of the ones from last year
- in-store demonstrations - continuing to offer opportunities for folks to try our pasta if they haven't yet
- online engagement and marketing
Some of these activities are similar to ones we undertook last year. Partly this is because we've still got a lot to learn and wanted another run at some of those activities. We're grateful for the funding for allowing us to focus on this some more and build up our staff experience in this area.
Thank you again to the Buy BC Program!
This project is supported by the BC Government’s Buy BC Partnership Program; delivered by MNP with funding from the Government of British Columbia.
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